ABOUT US

We’re run by two Japan-born staff members based in the U.S. and one team member in Japan. We operate in both Japanese and English.

We are a specialty shop focused on the diet and nutrition of parrots (Parrots). (We do receive questions about raptors and poultry, but our specialty is Parrots.)
Because our priority is bird health, we strongly recommend whole foods. We don’t believe pellets are “bad,” but birds have very small digestive capacity, so we want every bite to be the best possible choice.
Nearly all of our products are organic (grown without pesticides) and non-GMO. (Certificates can be issued for an additional fee.)

With permission from the avian biologist who helped develop Biodiversity Bird Blends (a manufacturer backed by a team of about 14 avian experts)—a lecturer who teaches avian diet and nutrition to veterinary students—we translate Western husbandry information into Japanese and share it. This makes us a fairly unique, highly specialized shop in Japan. As demand grows, we plan to publish in multiple languages.

PEGO is built on two core ideas:
[Only sell what we would feed our own birds] — a health-first shop that offers only items that are safe and beneficial for birds.
No matter how popular a product is, if our staff wouldn’t feed it to our own birds, we won’t carry it. When we first opened, we specialized in Made in U.S.  pellets, but we no longer carry pellets at all.

[Not Just Survive, But Thrive]
We want birds to live fully and happily—not merely get by day to day. That means rethinking every aspect of care: diet, husbandry, out-of-cage time, cage setup, perches, toys, sunbathing, bathing, and sleep. While we don’t support anthropomorphizing birds, we do try to ask, “If I were the bird, what would I want?” and care accordingly.

In bird nutrition, “whole foods” are fresh vegetables, fruits, seeds, legumes, nuts, herbs, coconut, edible flowers, insects, and soaked/sprouted items (Soak/Sprout)—the kinds of foods wild birds could obtain in nature. (In other words, unprocessed foods you can recognize at a glance.) With the exception of processed items such as pellets, supplements, and bird cookies, most of these are considered “whole foods.” (Seeds are included as whole foods.)

We recommend whole foods because they provide nutrients in a form the body can readily absorb. Unlike dogs and cats, parrots have a relatively short history as companion animals (they have not been domesticated), so pet birds still share the same physiology as their wild counterparts. (See more)

It’s often said that birds do not efficiently absorb nutrients from processed foods created for human convenience, such as pellets.

In July 2025, the U.S. HHS, FDA, and USDA announced they would begin examining a federal definition for “ultra-processed foods,” along with research into health impacts and policy options. This does not mean the government has officially labeled ultra-processed foods as “causing disease,” but rather that it will evaluate risk relationships based on scientific evidence and move toward future guidance. Calls to limit nutrients characteristic of processed foods have appeared for years in dietary guidelines. (Source)

Fifty percent of health lives in the “state of mind.”
Diversity in diet isn’t just about nutrients. Enrichment—letting birds think through foraging and experience many textures, colors, and flavors—is crucial.

*Enrichment: Practical ways to make a bird’s daily life richer by reducing boredom and stress and encouraging natural behaviors (searching, shredding, problem-solving, playing, socializing, flying), which supports mental and physical health.

We don’t think all pellets are bad. We consider pellets like TOP’s—whose ingredients and manufacturing are trustworthy—to be good products.

However, in recent years there has been growing concern abroad regarding the nutrition, ingredients, and safety of pellets, and many experts now recommend keeping total pellet intake at 30% or less.
We also see fewer experts and husbandry guides promoting pellet-centric diets, and more recommending balanced diets that include whole foods. Avian specialists and veterinarians point out that pellets can degrade with heat, oxidation, and long-term storage, so the label values may not always match what the bird actually receives. (See more)

There are over 400 species of parrots, and their nutritional needs differ by species. For example, cockatiels and African greys have different calcium requirements, and budgies and conures differ in their fruit needs. (See more)

There is no one “complete diet” that can meet the nutrition of many species with a single feed.

In the veterinary seminar here, frequent reports of malnutrition in pellet-fed birds are also discussed.
Because wild diets differ by species and habitat, it’s important for caretakers to learn what birds eat in the wild and provide species-appropriate, minimally processed foods rather than relying on processed feeds.

We offer many Western webinars with Japanese subtitles here. All videos are shared with permission in Japanese. While the main focus is diet and nutrition, the series is hosted by biologist Dr. Jason Crean, who teaches avian nutrition to veterinary students in the U.S. The content is explained in an accessible way for everyday caretakers—please give it a try. As our overseas audience grows, we’ll prepare multilingual versions as well.

Most Popular #1

By far, our top seller is our original freeze-dried meal. Ingredients aren’t fixed—we change the blend each batch. We typically sell about 100 units every two months, and we’re grateful that they go out within three days each time. Please check the product page for details.

Most Popular #2

The Biodiversity Bird Blends seed blend. This professional manufacturer includes about 14 avian experts, including biologists and PhDs.
They create seed blends using only pesticide-free whole foods: seeds, nuts, herbs, vegetables, fruits, and spices.

They’re highly nutritious and come in diverse varieties—great both nutritionally and as enrichment. They’re suitable for all parrot species except lories/lorikeets, so please give them a try.

Most Popular #3

The Biodiversity Bird Blends herb blends. As with the seed blends, avian specialists carefully calculate the composition with an understanding of how each herb’s constituents affect animals. Among herbs considered “safe,” some are best in blends while others can be problematic if fed alone. Simply offering herbs labeled “safe for birds” won’t necessarily deliver benefits. (See more) Blending should be guided by knowledge of herb constituents and avian biology. If you’re looking for safe, nutrition-conscious herb options, please try these. All herb teas can also be used as a bathing spray.

Rankings after No. 4 change frequently, but these top three have been steady recently. We have many other items worth your attention, so please explore the site—you may find ideas to broaden your bird’s diet and improve daily life!

We offer a variety of seminars. They currently have Japanese subtitles only, but if overseas requests increase, we plan to release multilingual versions.

Recommended for Eclectus caretakers

Recommended for keepers of Australian species
(Lorikeet, Galah, Cockatoo and more)

For birds with feather-destructive behavior / veterinary seminar

Conservation efforts for endangered species

Key points to watch in daily care

The risks of anthropomorphism / “cute” ≠ “happy” / avoiding owner-centric assumptions

Diet & nutrition seminar by a bird trainer

A bird trainer answers 20 questions from Japanese caretakers

Inside a U.S. bird shop’s feeding program

Please read the FAQ before reaching out—most questions are answered there.

We appreciate your understanding that we are a shop that doesn’t reply frequently. We note this upfront so that the absence of a reply doesn’t cause frustration.

We receive many inquiries from Japan every day (about diets, products, restock dates, etc.). Since adding multilingual support, inquiries have increased further. At this time, we’re not able to guarantee responses to everyone. We understand that in much of Asia, it’s customary for shops to reply, but given our current capacity, we can’t respond to individual messages—thank you for understanding.

For questions about an order you’ve placed, please reply directly to the “Order Confirmation” email you received automatically. We will always reply regarding defective items or issues with purchased products, and to business inquiries such as wholesale requests.

If your question isn’t answered in the FAQ, please contact us via Instagram DM or reach out to the manufacturer directly.

If you notice any mistranslations or unclear wording on this site, please refer to the English pages.

We try to reply to Instagram DMs and comments whenever possible. We apologize for any inconvenience and appreciate your understanding.

Our main channel is Instagram. About 95% of our customers follow us there. We generally handle replies and updates via Instagram DM.
On Facebook, we post in English and Traditional Chinese. We use Threads occasionally, and we rarely use X (it’s less common for us in the U.S.).