ABOUT US

Our team is based in Japan and creates educational content in both Japanese and English.

PEGO specializes exclusively in parrot nutrition and whole food diets. While we occasionally receive questions about birds of prey and poultry, our expertise is dedicated entirely to parrots.

Our mission has always been simple: to put the health of birds first.

We believe a whole food diet provides the best foundation for lifelong health. Although we do not believe all pellets are inherently harmful, parrots eat relatively small amounts of food each day. Because every bite matters, we believe those meals should be as natural and nutritious as possible.

Nearly every product we offer is organic and non-GMO, and certificates of analysis or certification documents are available upon request (additional fees may apply).

What makes PEGO unique is our close collaboration with respected avian professionals throughout North America and Europe. With their support and permission, we translate evidence-based information on parrot nutrition and husbandry into Japanese, making high-quality educational resources accessible to bird owners in Japan. This educational approach is still relatively uncommon in Japan and is one of the things that sets PEGO apart.

Our Philosophy

Everything we do is guided by two simple principles.

We Sell Only What We Would Feed Our Own Birds

Our first principle is simple:
If we wouldn't feed it to our own parrots, we won't sell it.

No matter how popular or in demand a product may be, we will not carry it unless we are confident it meets the standards we expect for our own birds.

When PEGO first opened, we specialized in premium pellets imported from the United States. As our knowledge of avian nutrition continued to grow through research and collaboration with experts, our approach evolved. Today, our focus is on promoting species-appropriate whole food diets.

Not Just Survive, But Thrive

Our second principle is reflected in our motto:

"Not Just Survive, But Thrive."

We believe parrots deserve more than simply surviving. They deserve the opportunity to live healthy, enriched, and fulfilling lives.

Nutrition is only one part of that journey. A parrot's quality of life is also shaped by daily opportunities to fly, forage, explore, play, bathe, enjoy natural sunlight, sleep well, and live in an environment designed to support both physical and mental well-being.

While we do not believe in treating parrots like people, we do encourage owners to ask themselves one simple question:

"If I were the bird, what kind of life would I want to live?"

Keeping that perspective helps us make thoughtful decisions that allow parrots to truly thrive—not simply survive.

Many people think a whole food diet is simply about feeding fresh vegetables. In reality, seeds are whole foods too.

In parrot nutrition, whole foods are natural, minimally processed ingredients rather than manufactured products. They include fresh vegetables, fruits, seeds, legumes, nuts, herbs, coconut, edible flowers, insects, as well as soaked and sprouted foods.

A simple way to think about it is this: if you can immediately tell what the food is in its natural form, it is generally considered a whole food.

By contrast, processed bird foods such as pellets, supplements, bird cookies, and other manufactured products are not considered whole foods.

We believe a whole food diet is the closest way to support a parrot's natural nutritional needs.

Unlike dogs and cats, parrots have not undergone extensive domestication. Modern companion parrots still share many of the same physiological characteristics and natural behaviors as their wild relatives. For this reason, many avian nutritionists and avian veterinarians recommend building diets that reflect a parrot's natural feeding habits and encourage natural foraging behaviors whenever possible. (See more)

By contrast, processed foods such as pellets are designed not only to provide nutrition but also to improve convenience, consistency, and shelf life. However, processing can alter the natural structure of ingredients, and the nutritional profile of a food may change over time during storage. For this reason, many avian professionals encourage feeding a varied diet that includes a wide range of whole foods whenever possible.

In July 2025, the U.S. Department of Health and Human Services (HHS), the Food and Drug Administration (FDA), and the U.S. Department of Agriculture (USDA) announced a joint initiative to establish a federal definition for ultra-processed foods (UPFs) and to further evaluate their potential impact on human health. While the U.S. government has not officially identified ultra-processed foods as a cause of disease, the initiative reflects a growing effort to evaluate the scientific evidence and develop future dietary guidance. In addition, limiting the excessive intake of nutrients commonly associated with highly processed foods—such as added sugars, sodium, and saturated fats—has long been recommended in U.S. dietary guidelines. (Source)

Nutrition Is More Than Nutrients

A healthy diet is about more than just nutrition.
In the wild, parrots spend much of their day searching for food, choosing what to eat, cracking shells, and working to obtain their meals. These natural feeding behaviors are known as foraging and are an essential part of both physical and mental well-being.

A variety of foods with different textures, colors, aromas, and flavors encourages parrots to think, explore, and interact with their food naturally. This not only provides nutritional variety but also supports natural behaviors, reduces boredom, and creates meaningful environmental enrichment.

What Is Environmental Enrichment?
Environmental enrichment is the practice of providing opportunities for parrots to express the natural behaviors they are instinctively motivated to perform.

This includes foraging, chewing, shredding, problem-solving, playing, social interaction, flying, and exploring. Encouraging these natural behaviors helps reduce boredom and stress while supporting both physical and mental well-being.

We don't believe all pellets are the same.

Some brands, such as TOP's, are made with carefully selected ingredients and thoughtful manufacturing methods, and we consider them to be among the highest-quality pellet products available.

However, in recent years, there has been growing discussion within the avian nutrition and veterinary community about the nutritional value, ingredient quality, processing methods, and long-term use of pellet-based diets. As a result, an increasing number of avian professionals recommend limiting pellets to 30% or less of a parrot's overall diet while encouraging a more varied diet centered on whole foods. (See more)

There has also been a noticeable shift away from recommending pellets as the primary diet. Today, many educational seminars, avian nutrition resources, and bird care professionals place greater emphasis on balanced diets that include a wide variety of whole foods.

One reason for this shift is that pellets are exposed to heat during manufacturing and may also be affected by oxidation and long-term storage. As a result, some avian nutritionists and avian veterinarians point out that the nutritional profile of a pellet may change over time and may not always remain identical to the values listed on the product label. (See more)

Another important consideration is that there are more than 350 species of parrots, each with its own unique nutritional requirements. Different species have evolved to eat different foods in the wild, and their dietary needs are not the same.(See more)

For this reason, we do not believe there is a single processed diet that can meet the nutritional needs of every parrot species. Instead, we believe the best approach is to understand what each species naturally eats in the wild and build a varied, species-appropriate diet centered on whole foods rather than relying primarily on processed foods.

Nutritional requirements vary from species to species.

For example, Galahs and African Greys have different calcium requirements, while Budgerigars and Conures naturally consume different proportions of fruits, seeds, and other plant foods in the wild. (See more)

Because every species has evolved to thrive on a different natural diet, we do not believe there is a single pellet—or any single processed diet—that can meet the nutritional needs of every parrot.

In fact, one avian veterinary seminar presented cases in which parrots fed primarily on pellets were still found to have nutritional deficiencies.  (See more)

Good nutrition begins with understanding what each species naturally eats in the wild. From there, we can build a balanced diet around a variety of species-appropriate whole foods that more closely reflect their natural feeding habits.

Pellets can certainly be used as a supplemental part of the diet when appropriate. However, our goal is to help bird owners move beyond relying solely on processed foods and instead provide a varied diet tailored not only to each species, but also to each individual bird.

You can also find Japanese summaries of these veterinary seminars on our Instagram: ①、②、③、④、⑤、⑥、⑦

We are currently preparing multilingual versions of our educational seminars. In the meantime, we regularly share educational content on Instagram, and we invite you to follow us there.

At present, we offer a growing library of educational seminars presented by leading avian professionals from North America and Europe, all with Japanese subtitles. These videos are published with permission from the original speakers.

In most cases, we simply add Japanese subtitles to presentations delivered by the original experts. When appropriate, we also provide additional explanations for technical terms and scientific concepts to make the information easier for bird owners to understand.

We also create a small number of educational videos based on publicly available seminars. In these cases, our staff watch the original presentations and produce original educational content by summarizing key points, sharing what we learned, and explaining the material in our own words.

These videos are not officially affiliated with or endorsed by the original presenters. They are created independently in accordance with applicable copyright laws and quotation guidelines, with great respect for the original creators and their work.

At this time, all of our seminar content is available with Japanese subtitles only. We hope you'll enjoy learning with us, and we look forward to making this content available in more languages in the future.

Most Popular #1

By far, our top seller is our original freeze-dried meal. Ingredients aren’t fixed—we change the blend each batch. We typically sell about 100 units every two months, and we’re grateful that they go out within three days each time. Please check the product page for details.

Most Popular #2

The Biodiversity Bird Blends seed blend. This professional manufacturer includes about 14 avian experts, including biologists and PhDs.
They create seed blends using only pesticide-free whole foods: seeds, nuts, herbs, vegetables, fruits, and spices.

They’re highly nutritious and come in diverse varieties—great both nutritionally and as enrichment. They’re suitable for all parrot species except lories/lorikeets, so please give them a try.

Most Popular #3

The Biodiversity Bird Blends herb blends. As with the seed blends, avian specialists carefully calculate the composition with an understanding of how each herb’s constituents affect animals. Among herbs considered “safe,” some are best in blends while others can be problematic if fed alone. Simply offering herbs labeled “safe for birds” won’t necessarily deliver benefits. (See more) Blending should be guided by knowledge of herb constituents and avian biology. If you’re looking for safe, nutrition-conscious herb options, please try these. All herb teas can also be used as a bathing spray.

Rankings after No. 4 change frequently, but these top three have been steady recently. We have many other items worth your attention, so please explore the site—you may find ideas to broaden your bird’s diet and improve daily life!

We're now expanding our educational seminars into multiple languages so that more bird owners around the world can benefit from them.

Whenever we receive around 15 requests for a particular language, we'll begin translating that seminar into the requested language.

If you'd like to help make this happen, we'd greatly appreciate it if you could share our Instagram, repost our content, or recommend us to fellow bird owners.

Our goal is to make high-quality avian education from North America and Europe more accessible to bird owners who don't have easy access to educational resources in their native language.

Recommended for Eclectus Parrot Owners

Recommended for Owners of Australian Parrots
(Lorikeets, Galahs, Cockatoos, and more)

Feather Destructive Behavior — Seminar by an Avian Veterinarian

Conservation Efforts for Endangered Parrot Species

Common Bird Care Mistakes and Best Practices

Anthropomorphism in Bird Keeping — Why "Cute" Doesn't Always Mean "Happy"

Parrot Nutrition Seminar by a Professional Bird Trainer

A Professional Bird Trainer Answers 20 Questions from Japanese Bird Owners

Inside an American Bird Specialty Store: A Look at Parrot Nutrition

Before contacting us, please read our FAQ.

Many common questions—including product recommendations, restock schedules, shipping times, product information, and seminar availability in different languages—are already answered there.

Because we receive a large number of inquiries every day from bird owners around the world, we are unfortunately unable to guarantee a reply to every message. We want to be transparent about this in advance so that you know what to expect before contacting us.

Whenever possible, we do our best to respond to Instagram comments and direct messages from our followers. However, due to the volume of inquiries we receive, we may not be able to reply to every message.

If your inquiry is about an existing order, please reply directly to your Order Confirmation email. We always respond to issues involving defective, damaged, or missing items, as well as wholesale inquiries and other business-related matters.

If you cannot find the information you need in our FAQ, please feel free to contact us. You may also wish to contact the product manufacturer directly for product-specific questions.

If you notice any unclear wording or translation errors on our website, please refer to the English version, which contains the most accurate information.

Thank you for your understanding and support.

Instagram is the heart of our community and our primary communication platform. Approximately 95% of our customers follow us on Instagram, and this is where we share the latest updates, educational content, and announcements.

Most customer support is also handled through Instagram direct messages. As a general policy, we reply to direct messages from our Instagram followers only.

Our Facebook and Threads accounts are primarily used to share content in English and Traditional Chinese, with occasional posts in Korean on Threads.

If you'd like to stay up to date with our latest educational content, product updates, and announcements, we encourage you to follow us on Instagram.

Wholesale

Most of the products we offer are available for wholesale purchase.

Wholesale pricing depends on the products you would like to order, the quantities required, and current exchange rates. Please let us know which products you're interested in and the quantities you need, and we'll be happy to prepare a customized quotation.

Educational Resources

If you'd like to use our educational materials for your own seminars, workshops, events, social media, or other educational projects, we're happy to make selected resources available.

Some resources are available free of charge, while others are available for purchase. Simply let us know which materials you're interested in, and we'll be happy to discuss the available options.

If you're planning a seminar, workshop, or educational event, we can also create customized educational content in your preferred language.

We're a small team and always do our best to accommodate individual requests whenever possible. If you have an idea or project in mind, we'd love to hear from you.