ABOUT US

We are a small team of three: two Japanese staff members based in the U.S. and one in Japan. We share information and connect with our community in Japanese, English, and Taiwanese Mandarin (we’re still learning, so our Chinese is a bit clumsy!).

Our shop specializes in parrot nutrition and care (we sometimes receive inquiries about raptors or poultry, but our focus is strictly on parrots). Because bird health is our top priority, we strongly advocate for whole foods. While we don’t consider pellets to be “evil,” parrots have very small stomachs, and we believe it’s best to fill them with the most nutritious, natural options available. Almost all of our products are organic and non-GMO, and we can provide certification upon request (for an additional fee).

We share Western avian care information in Japanese with permission from the avian biologist who developed Biodiversity Bird Blends. This makes us a highly specialized shop, something still quite rare in Japan. He is also an excellent lecturer who teaches avian diet and nutrition to veterinary students at the university level. Biodiversity Bird Blends is supported by a team of about 14 avian specialists, including avian veterinarians and researchers.

Our concept at PEGO is built on two pillars:

1. Only selling what we would give to our own birds.
   We prioritize health and safety. Even if a product is in high demand, if our staff wouldn’t feed it to our own parrots, we won’t sell it. When we first opened, we specialized in U.S. pellets, but today, we no longer carry pellets at all.

2. “Not just Survive, but Thrive.”
   We believe parrots deserve more than just passing the days—they should thrive through balanced diets, proper care, free flight time, safe cages, natural perches, toys, sunlight, bathing, and sufficient sleep. While we don’t support anthropomorphizing birds, we do believe in caring for them by asking ourselves, “What if I were in my bird’s place?”

In bird nutrition, “whole foods” are ingredients that wild birds could obtain in nature—fresh vegetables and fruits, seeds, nuts, herbs, coconut, edible flowers, insects, and items that are soaked or sprouted. In short, foods you can recognize at a glance. With the exception of processed products such as pellets, supplements, and bird cookies, most of these are considered whole foods. (Seeds count as whole foods, too.)

We recommend whole-food diets because they allow the body to absorb nutrients in their most natural and bioavailable form. Unlike dogs or cats, parrots and other companion birds have only a short history of being kept widely by humans, and they have not been domesticated. As a result, pet birds still share essentially the same physiology as their wild counterparts. (Reference)

Pellets and other processed foods—created largely for human convenience—are often said to be poorly absorbed by birds.

In July 2025, the U.S. government (HHS, FDA, USDA) officially acknowledged that ultra-processed foods are a major cause of disease in humans, and announced new efforts to define, study, and reduce their consumption. While calls to reduce processed food intake for humans have existed for decades, a contradiction has been noted: processed foods continue to be recommended for pets. (Reference)

Health is said to be 50% a matter of mental state. Dietary diversity is not just about nutrients—it also means giving birds opportunities to forage, exercise their minds, and experience a variety of textures, colors, and flavors.

We do not believe that all pellets are bad. Pellets like TOP’s, which use trustworthy ingredients and reliable manufacturing methods, can be good options.

In recent years, however, many concerns have been raised overseas about the nutritional value, ingredients, and safety of pellets. Increasingly, experts recommend limiting pellets to no more than 30% of the overall diet. Avian specialists and veterinarians point out that heat processing, oxidation, and long-term storage can degrade nutrients, meaning the actual nutritional value may not match what is listed on the label. (Reference)

It is also important to remember that there are over 400 species of parrots, and each has different nutritional requirements. For example, cockatiels and African greys require different amounts of calcium, while budgerigars and conures differ in their need for fruit. (Reference)

There is no such thing as a universal pellet that can meet the needs of every parrot species.

Veterinary seminars have also reported increasing cases of malnutrition in birds fed primarily on pellets. Because each species has different natural diets in the wild, it is essential for owners to study what their birds would eat in nature and provide tailored diets—without relying solely on processed foods.

We offer a wide range of avian care seminars from Europe and the United States, all complete with Japanese subtitles. While the primary focus is on diet and nutrition, the sessions feature Dr. Jason Crean, a biologist who lectures on avian nutrition to veterinary students in the U.S. The content is designed to be accessible for bird owners of all levels—we invite you to explore them.

We operate a members-only site that shares care and husbandry information, currently available only in Japanese. If interest grows in the seminars introduced under Education, we plan to offer the members-only site in multiple languages as well.
The seminars featured in Education are presented in English with Japanese subtitles—be sure to check them out!

Our main platform is Instagram, and about 95% of our customers are Instagram followers. Most inquiries are handled through Instagram direct messages.
We also have a presence on Facebook (English and Traditional Chinese only) and occasionally update Threads, but we rarely use X (formerly Twitter) as it’s not very popular in the U.S.

Herbs for Birds
If you are located in the U.S. or Canada, please visit the official Biodiversity Bird Blends website. Our shop serves customers in Asia only.
This herb blend was developed by a team of about 14 avian experts, including biologists and avian veterinarians. Each ingredient has been carefully selected and blended with consideration for how its components affect birds’ health.
Simply offering herbs considered “safe for birds” is not enough to ensure real benefits (see reference). Our products are crafted by a highly specialized manufacturer with deep knowledge of both the plants’ properties and avian biology. All of our herbal teas can also be used as a spray for bathing.

Seed Blends
Launched in September 2025, this seed blend for small- and medium-sized parrots is now available in Japan and Taiwan. As with the herb blends above, this mix was created by avian experts who carefully calculated the nutritional value of pesticide-free whole foods such as seeds, nuts, herbs, vegetables, fruits, and spices.
With its rich variety, it offers excellent nutritional support and enrichment benefits for your feathered companions.

International Shipping (Asia)
We are gradually expanding the range of products available for shipping to Asia. While we currently receive only a small number of international orders, we have not yet processed any returns or exchanges from overseas customers. Please note that, because of the high cost of international shipping, we are generally unable to accept returns or exchanges for international orders at this time. We plan to revisit this policy as international demand grows.

We currently support shipping within Asia, but please be aware that product availability and import requirements vary by country. If you are located outside Taiwan or South Korea, please check in advance whether personal importation is permitted in your country.

Shipping to Singapore
Yes, we can ship to Singapore.
However, even for personal imports, customers residing in Singapore must handle all necessary procedures themselves, including obtaining an import permit and submitting an import declaration via TradeNet. Additional requirements and document fees may also apply, and these costs are the responsibility of the customer. For details, please contact the appropriate quarantine authorities in Singapore.

Domestic Shipping (Japan)
All domestic orders over ¥9,000 qualify for free shipping.
For details on returns and exchanges, please see this page or the bottom of each product page. We are currently preparing the English version.